The 2026 selling assumption that could cost you months
Many sellers assume they can use the same approach that worked years ago and expect the same results. The reality is that buyer behaviour, expectations and market conditions have changed significantly. At Richard Kendall, we see every day that sellers who adapt to today’s market achieve quicker sales and better prices, while those relying on outdated methods often face long delays and frustration. The homes selling well now are marketed differently, priced realistically and supported by professional, proactive service rather than old fashioned strategies.
Here’s what separates sellers who achieve excellent results from those struggling with extended marketing periods: understanding how buyers think today, recognising the higher standards now expected, and using selling strategies designed for the current market. With five local high street offices, local knowledge and dedicated personal property consultants, Richard Kendall helps sellers position their homes in the best possible way from the very start.
Buyers prioritise quality and energy efficiency
Properties that are well maintained and energy efficient attract stronger interest and better offers, while homes needing major work or upgrades often struggle, even if priced competitively. Buyers now look beyond the asking price and consider running costs, future improvements and overall value. Preparing a property properly is no longer optional, it is essential for standing out in a competitive market.
Energy Performance Certificate ratings play a major role in buyer decisions. A low EPC rating can reduce your buyer pool and even affect mortgage options, while a strong rating helps a property gain attention. Buyers increasingly calculate total living costs rather than just the purchase price.
Professional presentation is now expected as standard. High quality photography, detailed floor plans and clear property information are vital because most buyers decide whether to view a home based on online marketing. At Richard Kendall, professional marketing comes as part of our everyday service, helping your property make the right first impression.
Realistic pricing strategy is essential
Overpricing in the hope of achieving a premium offer usually leads to long marketing periods and fewer viewings. Buyers research local sales thoroughly and recognise unrealistic pricing straight away, regardless of how attractive a property might be.
Homes priced correctly from the start generate early interest and often multiple offers. Those launched too high often require months of price reductions to reach the level they should have started at. Honest, accurate valuation advice is critical.
With experienced local valuers and offices across the area, Richard Kendall provides realistic, evidence-based pricing guidance based on genuine local market knowledge rather than guesswork.
Strategic timing around buyer patterns
There is no single perfect time to sell that suits every property. Different areas and property types experience different levels of demand throughout the year. Relying on general national advice can mean missing the best moment for your particular home.
Some markets remain active all year, while others have clear seasonal patterns. Understanding local buyer behaviour makes a real difference. Being open seven days a week, Richard Kendall is always available to advise on the right timing for your move.
Well prepared homes marketed at the right moment often achieve excellent results, especially when other sellers pause and competition reduces.
Enhanced communication and service standards
Buyers now expect fast responses, flexible viewing times and clear communication throughout the process. Estate agents who deliver strong service create confidence and keep sales moving forward smoothly. Digital communication and online marketing play a huge role in attracting interest, but personal service remains just as important. Having a named personal property consultant and a local team you can speak to makes the process far easier and more reliable.
At Richard Kendall, our local staff, high street presence and seven day service ensure buyers and sellers receive the support they need at every stage.
Presentation standards that reflect current expectations
Most buyers prefer homes they can move straight into rather than properties needing significant work. Financing renovations on top of purchase costs can make projects less appealing, so presentation matters more than ever. Clean, neutral décor and well presented rooms help buyers imagine themselves living in a property. Strong personal styles can sometimes limit appeal, while simple, thoughtful presentation can add real value.
Legal and regulatory compliance requirements
Sellers must now provide more detailed information about their property than ever before. Clear disclosure around condition, energy efficiency and compliance is essential to avoid delays and problems later in the sale. Being open and transparent from the beginning builds buyer trust and keeps transactions on track. Missing paperwork or late disclosure can slow a sale down significantly.
With experienced local staff handling thousands of sales, Richard Kendall ensures sellers understand what is required and helps manage the process smoothly from start to finish.
Your 2026 selling strategy
To succeed in today’s market, sellers need to focus on professional presentation, realistic pricing and strong, proactive marketing. Energy efficiency, clear information and excellent service are all key parts of achieving the best result.
Choosing an Estate Agent who understands your local market, offers personal support and provides high quality marketing is more important than ever. At Richard Kendall, our five local offices, experienced teams and personal property consultants deliver exactly that.
The sellers who will achieve the best results in 2026 are those who recognise that the market has evolved and adapt accordingly. Homes presented professionally, priced correctly and marketed through a trusted local agent continue to sell well, regardless of wider headlines.
Contact professional property advisors for current market guidance
