The property industry has long been built on experience. Many of the most successful agents have learned their trade on the job, building knowledge through years of working with buyers, sellers, landlords and tenants. That experience still carries real value and has shaped the industry into what it is today. However, expectations are changing, and the role of qualifications is becoming far more important.
A Shift in What Clients Expect
Recent data highlights a clear shift in public opinion. Demand for Rightmove’s Certificate for Estate and Letting Agents (CELA) has risen sharply, increasing by 128% in just one year. Propertymark has also reported a 51% rise in demand for its qualifications since 2020. More importantly, this is being driven by consumer expectations. Around seven in ten home movers now say they would prefer to work with a qualified agent, while over 70% of renters and homeowners believe agents should hold formal qualifications. This is no longer a trend; it is becoming the standard.
Government Direction Is Clear
The government has also made its intentions known. Through its Home Buying and Selling Reform plans, there is a clear commitment to professionalising the property sector. This includes proposals for minimum standards, formal training requirements and a new code of practice for agents. Similar systems already exist in countries such as Denmark, where agents must meet strict qualification criteria. It is increasingly likely that the UK will move in a similar direction, reinforcing the need for agents to demonstrate both knowledge and competence.
What This Means for You
For anyone buying, selling or renting, this shift is important. Property decisions are often the largest financial commitments people make, and having the right guidance matters. Qualifications help ensure that the person advising you understands current legislation, best practice and the complexities of the market. They provide reassurance that you are dealing with someone who is not only experienced, but also trained and up to date.
Taking Pride in Professional Standards
Qualifications are not just about meeting requirements; they reflect a commitment to doing the job properly. Agents who invest in training are showing that they take their role seriously and are prepared to continually improve. This dedication benefits clients directly, as it leads to better advice, smoother transactions and greater confidence throughout the process. It is something the industry should take pride in and share more openly.
Our Approach at Richard Kendall Estate Agent
At Richard Kendall Estate Agent, professional development has always been a key part of how we operate. We are licenced members of Propertymark, and the majority of our team hold recognised ARLA qualifications for lettings and NAEA qualifications for sales. We are also continuing to invest in our people, with a number of team members currently studying towards the CELA qualification through Rightmove, which will lead to Propertymark membership.
We are also pleased to celebrate recent successes, with Millie and Miranda both having passed their CELA exams. Their achievements reflect the standards we expect across our business and our ongoing commitment to training and development.
Why It Matters to You
When choosing an agent, you are not just selecting someone to list a property. You are choosing the level of advice you receive, the guidance you rely on and ultimately the outcome you achieve. It is worth asking how well trained your agent is, whether they are keeping up with changes in legislation, and whether they have the knowledge to support you through the process with confidence.
A Simple Philosophy
At Richard Kendall Estate Agent, our approach is straightforward. We work hard, we train hard, and we remain committed to maintaining high professional standards. It is all part of ensuring that you receive the level of service and expertise you expect when moving home.
